Astro Mindset’s visual identity is inspired by the brilliance and curiosity of astronauts, reminding kids and young teens to dream big and pivot with purpose. The branding is timeless yet playful, designed to connect with both youth and the adults guiding them.

The brand voice blends space-inspired language with affirming messages, reinforcing the mission to inspire the next generation of thinkers, leaders, and doers. The primary tagline, “The sky is not the limit, your mind is,” encapsulates the heart of the brand.

Every design decision, from bold typography to bright, celestial-inspired colors, is imaginative. We created the visual system to stand out in classrooms, on screens, and in kids’ hands. Equally important, we were intentional about ensuring the language and visuals reflect diversity, not only in race, but in thought, talent, and opportunity.